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2.5
Leveraging Marketing and Public Policy to Fight Misinformation

To read the TCR 2023 extended description for 'Leveraging Marketing and Public Policy to Fight Misinformation', click here.

Location: Windsor Building, Room 1-02

Track Co-chairs

Marina Cozac,

Fourth-year Doctoral Candidate,

Florida State University

Marina Cozac is a fourth-year doctoral candidate at Florida State University. Her research is focused on food consumption, preferences, and perceptions, consumer health and well-being, news consumption, misinformation, technology, and Transformative Consumer Research. Marina has presented her work at multiple conferences including the Association for Consumer Research, Marketing and Public Policy, and the Southeast Marketing Symposium. Her research has been published in Journal of Consumer Affairs and her work has also been invited for revision at other leading scholarly journals such as Journal of Marketing Research, Journal of Public Policy & Marketing, and Journal of Business Research.

Beth Vallen,

Professor of Marketing,

Villanova School of Business

Beth Vallen is Professor of Marketing at the Villanova School of Business. Beth's research focuses on issues related to consumer well being, focusing more specifically on the manner in which various marketing stimuli—such as labels, food menus, and food naming conventions—impact decision making and decision outcomes. Her current work considers the role of information transparency and public policy in health care decision-making. Beth serves on the editorial review board of a number of journals in the marketing field, and is currently an associate editor at the Journal of Public Policy & Marketing and Journal of Consumer Psychology.

Track Members

Valentina Ubal, Doctoral student, Florida State University

Valentina Ubal is a second-year doctoral student at Florida State University. Her research focuses on Transformative Consumer Research, specifically financial decision-making, news consumption, misinformation, and well-being. Valentina has presented her work at the ACR Conference and was session chair at the AMA Conference. She recently published at the Journal of Personal Selling & Sales Management and had her work also invited for revision at the Journal of Public Policy & Marketing. She won a grant from the ACR Transformative Consumer Research Grants in 2021 for her research on misinformation. She also reviewed for the Journal of Public Policy & Marketing.

Christopher Berry, Assistant Professor of Marketing, Colorado State University

Christopher Berry is an Assistant Professor of Marketing at Colorado State University. Chris’s research interests involve consumer well-being and public policy issues. His research has been published in the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Retailing, Journal of Advertising, Journal of Business Research, among others. Chris received the AMA Marketing and Society Emerging Scholar Award for his research contributions advancing the study of marketing and societal issues. He serves on the editorial boards of the Journal of Public Policy & Marketing and Journal of Business Research.

Martin Mende, Jim Moran Professor of Business Administration and Professor of Marketing, Florida State University

Martin Mende is Jim Moran Professor of Business Administration and Professor of Marketing at Florida State University. He focuses on transformative consumer/service research and consumer-based strategy. His work is published in leading scholarly journals (Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Retailing, Journal of Public Policy & Marketing, Marketing Letters, and others). Martin serves as AE for the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Service Research, and Journal of Retailing. Martin also is the incoming Chair of the TCR Advisory Committee.

2.5 Leveraging Marketing and Public Policy to Fight Misinformation

Track Co-chairs

Track Members

2.5
Leveraging Marketing and Public Policy to Fight Misinformation