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June 18-20, 2023
Royal Holloway, University of London
Welcome to TCR 2023
Transformative Consumer Research (TCR) is the preeminent community at the intersection of consumer and marketing research that promotes positive individual, collective, and environmental change. Our dialogical conference is a space of possibility where groups of researchers and stakeholders who share common commitments to social issues come together for an extended period to engage in democratic dialogue in tracks. In a relaxed setting, scholars and stakeholders leverage their distributed wisdom to think expansively, this is an open process driven by curiosity and collaboration.
Leveraging Theory-Guided Research
Scholars experiment with new ways to do
team-based research toward fundamental transformation, furthering empirical work in key substantive areas that are already underway.
37 tracks | 277 delegates
TCR2023 would like to thank our sponsors and supporters
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