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June 18-20, 2023
Royal Holloway, University of London
Welcome to TCR 2023
Transformative Consumer Research (TCR) is the preeminent community at the intersection of consumer and marketing research that promotes positive individual, collective, and environmental change. Our dialogical conference is a space of possibility where groups of researchers and stakeholders who share common commitments to social issues come together for an extended period to engage in democratic dialogue in tracks. In a relaxed setting, scholars and stakeholders leverage their distributed wisdom to think expansively, this is an open process driven by curiosity and collaboration.
Scholars with shared interests come together to ideate on solutions to issues that impact consumer well-being.
Leveraging Theory-Guided Research
Scholars experiment with new ways to do team-cased research toward fundamental transformation, furthering empirical work in key substantive areas that are already underway.
Comprised of larger teams emerging from long-term collaborations,
scholars focus on measurable societal impact.
37 tracks | 300 delegates | 17 countries
TCR2023 would like to thank our sponsors and supporters
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