Equity by Design: Envisioning an Inclusive and Adaptive Customer Journey
Location: Windsor Building, Room 1-03
Lauren G. Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College. Her work primarily focuses broadly on areas of consumer well-being at the individual and society level; topics include health and food well-being, food waste and climate change, and inclusive design. Other work explores product efficacy, magical thinking and extraordinary beliefs, and specific topics in sensory marketing. She currently serves as Editor-in-Chief of the Journal of Consumer Psychology. She has served as Associate Editor for the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Public Policy & Marketing.
Maura L. Scott, Persis E. and Charles E. Rockwood Eminent Scholar Professor of Marketing, Florida State University
Maura L. Scott is the Persis E. and Charles E. Rockwood Eminent Scholar Professor of Marketing at Florida State University. She studies consumer behavior, public policy, and services marketing. She studies how to help improve consumers’ financial and health decisions, particularly among vulnerable populations.
Maura is Joint Editor-in-Chief of the Journal of Public Policy & Marketing. She is also AE for Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science. She is President of the AMA Academic Council. Maura previously worked in marketing/brand management at 3M, Dial Corporation, and Motorola.
Luca Cian, Associate Professor of Marketing, University of Virginia
Luca Cian is the Killgallon Ohio Art Associate Professor of Marketing at the Darden School of Business. His research area is consumer behavior, with a focus on sensory marketing, aesthetics, and human-machine interaction. He is also specialized in biofeedback research, mostly using eye-tracking technology. He currently serves on the editorial board of the Journal of Marketing Research.
Luca has published in the top marketing academic journals, including Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Communication, PNAS, and Journal of Consumer Research. Popular accounts of his work have appeared in The New York Times, USA Today, VOX, PBS, The Washington Post, NPR, and others.
Helen van der Sluis, Assistant Professor of Marketing, University of South Carolina
Helen van der Sluis is an Assistant Professor of Marketing at the University of South Carolina’s Darla Moore School of Business. Her research investigates consumer welfare, marketplace stereotyping, and discrimination, with particular interest in addressing the stigmatized dimensions of gender and disability.
Lama Lteif, Assistant Professor of Marketing, University of New Mexico
Lama Lteif is an Assistant Professor of Marketing at the Anderson School of Business, the University of New Mexico. She studies consumer behaviour with a focus on shared consumption, food decision making, the use of humour in advertising and sensory marketing. Her work was published in top marketing journals including the Journal of Consumer Psychology and the Journal of Business Research.