Tavleen Kaur earned her Ph.D. in Marketing (Department of International Business) from the College of Business at Chungbuk National University, South Korea. Her research interests are primarily in the area of consumer behavior with the core focus on the effect of mindfulness on consumer decision-making, consumer wisdom, consumer’s social responsibility, sustainable consumption and emotional intelligence. Her work has been published in journals such as Psychology & Marketing, Ecological Economics, Journal of Public Policy & Marketing, Mindfulness, Journal of Retailing and Consumer Services and Personality and Individual differences.

Michael G. Luchs is the Henry and Phyllis Shook Term Professor of Business at William & Mary's Raymond A. Mason School of Business, and Founding Director of the Jim and Bobbie Ukrop Innovation & Design Studio. He earned his Ph.D. from the University of Texas at Austin.  His research interests include consumer wisdom, sustainable consumption, and product design.  Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, and Journal of Business Ethics, among others.

David Mick is a Professor of Marketing at the University of Virginia.  He has published on semiotics and meaning, self-gifts, rhetoric, materialism, the paradoxes of technology, consumer satisfaction and, most recently, consumer wisdom, mindfulness, and Buddhist psychology.  He is a co-founder of the Transformative Consumer Research movement (see Transformative Consumer Research for Personal and Collective Well-Being, Routledge, 2012).  David is also a Fellow in the Society for Consumer Psychology, a Fellow of the Association for Consumer Research (ACR), former Editor of the Journal of Consumer Research, and past President of ACR.   His website is www.dgmick.weebly.com.

Tiffany Vu is an Assistant Professor of Marketing at the Sobey School of Business, Saint Mary’s University. She holds a PhD in Marketing from the Ross School of Business at the University of Michigan. Tiffany studies prosocial behavior with an emphasis on how to encourage ethical, prosocial, and sustainable behaviours for the social good. She holds a Social Sciences and Humanities Research Council Insight Development Grant from the Federal Government of Canada to investigate whether and how consumers will award a company based on its perceived commitment to strive for ethical practices.