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Social Innovations for Bottom-Up Transformative Outcomes in Subsistence Communities

Location: Bedford Building, Room 0-07

Track Co-chairs

Track Members

Charlene A. Dadzie, Associate Professor of Marketing, University of South Alabama

Charlene A. Dadzie is an Associate Professor of Marketing in the Department of Marketing and Quantitative Methods, Mitchell College of Business, University of South Alabama. Her research sits at the intersection of marketing and public policy and her research interests include marketplace (financial) inclusion, rural and urban poverty alleviation, digital (financial) services consumption, and services marketing. Her publications have appeared in Journal of International Marketing, Journal of Macromarketing, Journal of Public Policy & Marketing, and Journal of Consumer Affairs. She has been a regular TCR Dialogical conference attendee since 2017.

Roland Gau, Assistant Professor of Marketing, National YangMing ChiaoTung University, Taipei, Taiwan

Roland Gau is an Assistant Professor of Marketing at the Institute of Business and Management at National YangMing ChiaoTung University in Taipei, Taiwan.  His research focuses on how low-literacy and scarce economic resources impact consumer decision-making in subsistence contexts, and examines the goals of poverty alleviation and sustainable development.  His work has been published in journals such as Journal of Consumer Psychology, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Macromarketing, and the European Journal of Marketing.  He is a member of the TCR Advisory Board and has been a regular attendee of the TCR Dialogical conferences since 2009.

Yupin Patarapongsant, Assistant Professor of Marketing, Head of Behavioral Research and Informatics in Social Sciences Research Unit (RU-BRI), Chulalongkorn University, Thailand

Yupin Patarapongsant is an Assistant Professor of Marketing and the Head of Behavioral Research and Informatics in Social Sciences Research Unit (RU-BRI), at Sasin School of Management, Chulalongkorn University, Thailand. She holds a PhD in Consumer Marketing, awarded from the University of Illinois at Urbana – Champaign, USA. She received an award for “Outstanding Research in Cultural Marketing Strategy” from the American Marketing Association (AMA) in 2015. She has published in Advances in Consumer Research and several book chapters in Routledge Marketing and Consumer Psychology Series and Palgrave Studies of Marketing in Emerging Economies.  

Laurel Steinfield, Assistant Professor, Entrepreneurship, Ivey Business School, Western University 

Laurel Steinfield (BComm, MSc, DPhil) is an Assistant Professor of Entrepreneurship at Ivey Business School, University of Western. Her work focuses on subsistence marketplaces and explores (social) interventions/innovations that can improve livelihoods. Her prior research has examined entrepreneurship in Eastern/Southern Africa, women's economic empowerment initiatives and solutions to improve climate resilience among vulnerable communities. Her work has appeared in the Journal of Product Innovation Management, Journal of Business Research, Journal of Marketing Management, Journal of Macromarketing and Journal of Public Policy and Marketing, amongst others, and has featured in numerous books and encyclopedia entries. 

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