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From Surviving to Thriving: Conceptualizing & Measuring
Consumer Mental Well-Being

Location: McCrea Building, Room 1-13

Track Co-chairs

Track Members

Daniela Alcoforado, Ph.D., a market research analyst, earned her Ph.D. in Marketing at the Federal University of Pernambuco, Brazil (Recife | Brazil). Daniela’s work explores the habits and meanings of consumption of individuals suffering from mental disorders and depression as well as, the area of consumer well-being and therapeutic consumptions. From 2019-2021, she was a guest researcher of Marketing at the International Psychoanalytic University Berlin. Her work has been published in the Journal of Consumer Marketing, Association for Consumer Research Conference, and other outlets. She is a member of the Digital Outreach Subcommittee of TCR.

Elizabeth (Beth) Crosby, Ph.D, Associate Professor of Marketing, University of Wisconsin-LaCrosse

Elizabeth (Beth) Crosby, Ph.D., an Associate Professor of Marketing at the University of Wisconsin-LaCrosse (LaCrosse, Wisconsin | USA), earned her degree from the University of Illinois at Urbana-Champaign. Beth studies consumer well-being, vulnerability, and stigma in the marketplace. Most recently, Beth’s work has focused on mental illness stigmatization. She served as a guest editor for the Journal of Consumer Marketing. Her work has been published in the Journal of Public Policy & Marketing, Journal of Business Research, European Journal of Marketing, and Journal of Macromarketing. She continues to chair sessions on stigma at various conferences including TCR and the Association for Consumer Research.

Josephine Go Jefferies, Senior Lecturer in Marketing, Newcastle University 

Josephine Go Jefferies is a Senior Lecturer in Marketing at Newcastle University Business School in the UK. Her research interests include transformative consumer research, responsibilization, neurodiversity, the role of technology in service innovation, and social change through increased participation. Participation can be at the individual level (e.g. self-service technologies, co-production) and at the organisational level (e.g. cross-sector collaboration). Her work has been published in the Journal of Service Research, Journal of Business Research, Journal of Public Policy and Marketing, Public Policy and Management, Journal of Consumer Marketing, and the Routledge Handbook of Service Research Insights and Ideas.

Elaine Holt, Education, Creativity and Well-being Consultant, Doctoral Student, King’s College London

Elaine Holt, an Education, Creativity and Well-being Consultant and Doctoral Student at King’s College London (London | United Kingdom), earned a MSc in Applied Neuroscience at the Institute of Psychiatry, Psychology and Neuroscience, King’s College London. Her ongoing research is focused upon the inter-related neuroscience of creativity, mental health, and ethical decision-making. Her model and expanded framework for the Creative Thinking Skills Spectrum was presented at the 2018 and 2022 SOU Creativity Conferences. Elaine previously worked as an artist, Steiner Teacher, and teacher trainer. She designed, wrote, co-ordinated and managed the EU-funded Acknowledging CreativeThinking Skills Project to redesign qualifications reflecting transdisciplinary creative capacities and reducing stress.

Ann Mirabito, Associate Professor of Marketing, Baylor University

Ann Mirabito, Associate Professor of Marketing at Baylor University (Waco, Texas | USA) earned her Ph.D. at Texas A&M. She co-leads a research team working at the intersection of marketing, mental well-being, and stigma. The team’s publications appear in Journal of Public Policy & Marketing, Journal of Business Research, Journal of Consumer Affairs and led to guest editing the “Mental Health and the Marketplace” special issue of the Journal of Consumer Marketing. Ann’s research on workplace wellness, obesity, and navigating the healthcare system can be found in marketing and medical journals including Journal of Service Research, Harvard Business Review, Annals of Internal Medicine, and Mayo Clinic Proceedings. Her career includes extensive work in brand management (Frito-Lay), direct marketing (Time Life), and public policy (Federal Reserve Board, Chamber of Commerce).  She serves on the TCR Advisory Board and she cochaired the 2022 Marketing & Public Policy Conference.

Kathryn (Kate) Pounders, Ph.D., Associate Professor, The University of Texas at Austin

Kathryn (Kate) Pounders, Ph.D., an Associate Professor at The University of Texas at Austin (Austin, Texas | USA) in the Stan Richards School of Advertising & PR, earned her Ph.D. from Louisiana State University. Her research examines consumer psychology in the domains of persuasion and consumer well-being, specifically how various aspects of motivation, gender representation, and health issues in advertising media impact consumers’ well-being. Kate has published in the Journal of Academy of Marketing Science, Journal of Advertising, Journal of Business Research, Journal of Advertising Research, Psychology & Marketing, and Journal of Health Communication, among others. She offers theoretical contributions to the fields of marketing and advertising, as well as practical implications for practitioners and consumer welfare advocates.

Aušra Rūtelione. Ph.D., Associate Professor and Senior Researcher, Kaunas University of Technology 

Aušra Rūtelione. Ph.D., an Associate Professor and Senior Researcher in the Business, Sustainable Development Research Group at Kaunas University of Technology (KTU) School of Economics and Business (Kaunas | Lithuania),earned her doctorate at KTU. Broadly speaking, her research interests include sustainable consumption behaviors, consumer materialism, and consumers’ subjective well-being. She researches and manages more than 30 R&D and development projects, as well as actively participating in international and national research and real impact projects. Aušra has published in Sustainability, Engineering Economics, and the Journal of Consumer Marketing among others. Aušra is a member of the American Marketing Association (AMA), European Marketing Association (EMAC) and the scientific committee for the EMAC regional conference hosted in Kaunas, Lithuania, in September 2022.

Anne-Marie Schultz, Ph.D., Professor of Philosophy, Baylor University

Anne-Marie Schultz, Ph.D., Professor of Philosophy at Baylor University (Waco, Texas | USA), received her Ph.D. from Pennsylvania State University. Anne-Marie’s research explores Plato, Philosophy and Literature, and Interdisciplinary Humanities. She recently received the designation of Master Teacher at Baylor where she currently serves as Undergraduate Program Director in Philosophy. Anne-Marie is the author of Plato’s Socrates as Narrator (Lexington 2013), Plato’s Socrates on Socrates (Lexington 2020) and many articles on Plato and other topics ranging from Augustine to the Scholarship of Teaching of Learning to Hatha Yoga. Anne-Marie is also a Level III Certified Iyengar Yoga Teacher.

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