Brennan Davis is the Hood Family Professor of Marketing at the Orfalea College of Business at Cal Poly in San Luis Obispo. He has a PhD from The Paul Merage School of Business at the University of California Irvine, an MBA from the University of Pennsylvania’s Wharton School of Business, and a B.S. in mathematics from UCLA. His research interests are in connecting large datasets to solve problems in the domain of transformative consumer research (TCR). He teaches analytics at the graduate and undergraduate levels. 

Jennifer Edson Escalas (PhD Duke University) is Dean Samuel B. and Evelyn R. Richmond Chaired Professor of Marketing and Associate Dean of Academic Programs at the Owen Graduate School of Management at Vanderbilt University. Her research 1) applies the concept of narrative processing to consumer behavior and 2) studies how consumers form self-brand connections. Jennifer has published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, and Journal of Public Policy and Marketing. She has served as an associate editor for the JCR and received the Society of Consumer Psychology’s Distinguished Service award.

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Alexei Gloukhovtsev is Assistant Professor of Marketing at the Aalto University School of Business. Alexei’s research focuses on consumer wellbeing, with a particular focus on digital technology. He is also interested in how various marketplace actors can maximize their social impact. His research has been published in the Journal of Public Policy & Marketing, the Journal of Business Research, and the Journal of Consumer Affairs. Alexei is a member of the Editorial Review Board of the Journal of Consumer Affairs, and serves as the chairperson of the Equity, Diversity, and Inclusion Committee at the Aalto University School of Business. 

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Dr. Tyrha M. Lindsey-Warren is a Clinical Assistant Professor of Marketing and the Faculty Director of Industry Relations and Experiential Learning at the Hankamer School of Business at Baylor University. She has over 15 years of experience working in Marketing/Public Relations in the corporate, performing arts, entertainment, and non-profit arenas. This experience fuels her research streams rooted in empowered storytelling, multicultural consumer behavior, media and advertising, “health edu-tainment,” and the business of Hollywood. Dr. Lindsey-Warren’s research has appeared in the Journal of Advertising Research, the Journal of Cultural and Marketing Strategy, and the Journal of the Association of Consumer Research. 

Elizabeth G. Miller, PhD in marketing from the Wharton School, University of Pennsylvania, is Department Chair and Professor of Marketing at the Isenberg School of Management at the University of Massachusetts Amherst. Her research focuses on consumer behavior, particularly in the areas of health, consumer well-being, and affect and information-processing. More recent research has examined questions related to increasing social impact. Her research has been published in leading marketing journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, and Journal of Consumer Affairs, among others. 

Hillary Wiener received her PhD from Duke University and is an Assistant Professor of Marketing at University of Albany studying consumer psychology. Her research focuses on social connection, especially the role consumption and language play in how consumers connect to each other and how firms connect to consumers. Recent work examines how products can facilitate conversations between consumers, the effect of small talk on service encounters, and how gifts substitute for other forms of support in relationships. Her work has been published in journals including the European Journal of Marketing, Journal of Business Research, and Psychology and Marketing.