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The New World of Philanthropy: How Changing Financial Behavior, Public Policies, and COVID-19 Affect Non-profit Fundraising and Marketing

Location: McCrea Building, Room 1-17

Track Co-chairs

Track Members

Nwamaka Anaza, Associate Professor of Marketing, Southern Illinois University-Carbondale

Amaka Anaza is an Associate Professor of Marketing at Southern Illinois University-Carbondale. Her research lies at the intersection of marketing and management in the services, sales, and nonprofit industry. She has published numerous articles in various academic journals including European Journal of Marketing, Journal of Business Research, Journal of Service Management, Journal of Consumer Affairs, and the Journal of Services Marketing, among others, and has been awarded several research awards at conferences and various institutions. A Track 1 co-chair at TCR 2021, Anaza earned a bachelor’s degree and MBA from Southern Illinois University, and a Ph.D. from Purdue University.

Ahmed Ashhar, Marketing Ph.D. Student, Indian Institute of Management

Ahmed Ashhar is a Marketing Ph.D. Student in the Management Programme at the Indian Institute of Management in Ahmedabad, India. He was part of a team that published a conceptual framework of the future of nonprofit fundraising in the Journal of Consumer Affairs after being accepted into a track on that subject at the Transformative Consumer Research conference in 2021. Ashhar’s areas of study include advertising and quantitative analysis of social media content.

Lauren Drury, Graduate Research and Teaching Assistant, Saint Louis University

Lauren Drury is a Graduate Research and Teaching Assistant at Saint Louis University where she is working on her Ph.D. in Marketing and International Business. She earned her MBA and BS in Management from Illinois State University where she was also a Graduate Assistant. Prior to her graduate studies, Drury worked in the merchandising and fashion industries, and spent time as a green business solutions consultant for the Illinois Green Business Association.

Anu Sivaraman, Assistant Professor of Marketing, University of Delaware

Anu Sivaraman is an Assistant Professor of Marketing at the University of Delaware where she specializes in teaching graduate and undergraduate courses in business administration, specifically Marketing and has also served as the Faculty Director of Assessment. Her research has been published in the Journal of Consumer Research, Journal of Consumer Affairs, Journal of Consumer Behaviour, and the proceedings from the Advances in Consumer Research conference. Sivaraman earned her Ph.D. from the University of Houston, and her bachelor’s and master’s degrees in Statistics from Madras Christian College in Tamil Nadu, India. 

Kimberly A. Taylor, Professor and Department Chair of Marketing & Logistics, Florida International University 

Kim Taylor is a professor specializing in building connections with students, faculty and administrators. Taylor’s research has been published in the Journal of Business Research, Journal of Consumer Affairs, Psychology & Marketing, Journal of Business Ethics, Journal of Advertising Research, Journal of Medical Internet Research, Health Marketing Quarterly, International Journal of Cross Cultural Management, among others. She earned her Ph.D. and MA from The Wharton School of Business at the University of Pennsylvania. Her undergraduate degrees from the University of Maryland are in Mathematics and Psychology. She is presently the department chair of Marketing & Logistics at Florida International University.

Eric Van Steenburg, Associate Professor of Marketing, Montana State University

Eric Van Steenburg is an Associate Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. His research on cause marketing has been published in the European Journal of Marketing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, International Journal of Advertising, and the Journal of Current Issues and Research in Advertising. Previously, Van Steenburg spent time at corporate, agency and nonprofit environments leading strategic planning and integrated marketing communications. He earned bachelor’s degrees from the University of Texas, a master’s from UT-Dallas, and a Ph.D. from the University of North Texas.

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