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2.11
Citizen-Consumers as Anti-Poverty Agents

Location: Queen's Building, Room 170

Track Co-chairs

Track Members

Stacey Menzel Baker, Professor of Marketing, Creighton University

Stacey Menzel Baker is a Professor of Marketing at Creighton University, studies consumer attachment, vulnerability, and resilience in contexts such as disaster recovery, disability in the marketplace, and community development. Research honors include the 2006 Journal of Macromarketing Charles C. Slater Memorial Best Article Award, the 2015 Journal of Public Policy & Marketing Thomas C. Kinnear Best Article Award, the 2016 Journal of Macromarketing Charles C. Slater Memorial Best Article Award, and a 2021 AMA-EBSCO Winner for Responsible Research in Marketing award.  She currently serves as an associate editor for Journal of Public Policy & Marketing (since 2009), on the editorial policy board for the Journal of Macromarketing, on the editorial advisory board for the Journal of Consumer Behaviour, on the editorial review board member for several other journals, and is the Immediate Past Chair of the Marketing & Society Special Interest Group (MASSIG) of the American Marketing Association (AMA).

Sterling A. Bone, Professor of Marketing and Director of the Huntsman Sales Academy, Jon M. Huntsman School of Business, Utah State University 

Sterling A. Bone is a Professor of Marketing and Director of the Huntsman Sales Academy at the Jon M. Huntsman School of Business at Utah State University. His research is focused on alleviating disparities in the marketplace for financial services among racial and gender diverse consumers. Other topics include transformative service research and customer experience management. His research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, and other notable journals. His research has been featured or highlighted in the Wall Street Journal, The New York Times, The Washington Post and numerous other media outlets. The research he has done investigating disparities in customer experience and service quality has been presented before the U.S. House of Representatives Financial Service Committee, the Congressional Oversight Commission, the Department of Justice and the Consumer Financial Protection Bureau. 

David Crockett, Professor of Marketing, University of Illinois-Chicago

David Crockett is a Professor of Marketing at the University of Illinois-Chicago. David's primary research interest is in sociological aspects of consumer behavior and marketing, particularly the consequences of social inequality along lines of gender, race, and social class. His research investigates social inequality in the marketplace and addresses public policy and social movement initiatives designed to alleviate it. His research has appeared in leading marketing journals including the Journal of Consumer Research, the Journal of Public Policy & Marketing, and Consumption, Markets & Culture, as well as journals in sociology and public health.

Dr. Marie A. Yeh, Associate Professor of Marketing, Loyola University Maryland

Dr. Marie A. Yeh is Associate Professor of Marketing at Loyola University Maryland. Marie investigates entrenched public health issues like mental illness, stigma and sexual violence and how marketing strategy can be used more effectively to affect social change.  Her research has been published at the Journal of Public Policy and Marketing, the Journal of Consumer Affairs and the Journal of Advertising.  Prior to earning her doctorate from Kent State University, Marie had a successful career in nonprofit management and public health serving most recently as the Executive Director of the Coalition for Children’s Mental Health.  She also has over eleven years of experience in health promotion and disease prevention utilizing media campaigns, coalition building, peer education, social marketing, and other methods to raise awareness and affect attitudinal and behavioral change. She also served as an independent grants consultant and grant writer bringing in over $12 million in funding for her nonprofit clients.  She also serves on the editorial review boards of both the Journal of Public Policy and Marketing and the Journal of Consumer Affairs.

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