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Growing Diversity and Inclusion-Engaged Marketing (DIEM) Research, Practice and Education

Location: McCrea Building, Room 1-18

Track Co-chairs

Track Members

Dr. Charles Chi Cui is a Professor of Marketing at University of Westminster, where he leads the Research Group for Inclusive and Sustainable Business. His research interests lie in international marketing, behavioral science, diversity and inclusion, sustainability, branding, and digital marketing. His recent work includes brand addiction, social inclusion and inclusive marketing, cross-cultural values, digital and social media marketing. Charles pursues multi-disciplinary research with scientific rigor and practical impact, using quantitative methods (e.g., structural equation modelling, experimental design), qualitative methods (e.g., focus groups, interviews, text/image analysis), and fuzzy-set qualitative comparative analysis (fsQCA). 

Emma Johnson, PhD student, University of Sheffield, UK  

Emma is a final-year PhD student at The University of Sheffield. Her current research draws from social psychology and identity theory with a focus on the lived experiences of same-sex-attracted individuals who were raised in a religious environment. It explores the strategies they utilize to negotiate potential cultural identity conflict and how this is manifested in their desire for (non)representation in brand communications and their brand relationships. Emma takes an intersectional approach in her research to recognize and explore diversity within the LGBTQ+ community.

Dr. Shauna Kearney, Lecturer in Sport and Event Management, Birmingham City University, UK

Shauna is a Lecturer in Sport and Event Management at Birmingham City University. Shauna’s research interests lie in theorizing and examining the role of ableism in the marketplace inclusion/exclusion experiences of people with disabilities linked to Para sport events. Shauna also focuses on transformative consumer research with an interest in multicultural marketplaces and consumer inclusion (particularly focused on consumers with disabilities). Shauna has published in Consumer, Markets & Culture, as well as Journal of Public Policy and Marketing as part of ongoing research partnership with international academics. Shauna’s research considers sport management and marketing alongside the lived experiences of PWD. 

Dr. Carlo Mari, Associate Professor of Marketing, University of Molise, Italy

Carlo Mari (PhD) is currently an Associate Professor of Marketing at the University of Molise in Italy where he teaches undergraduate and graduate courses in marketing management and social marketing. Prior to starting his academic career, he worked in the automotive industry as an organizational analyst and as an assistant product manager. His research interests are Transformative Consumer Research (particularly social marketing and sustainable urban mobility), management and marketing education, qualitative research methods, and bicycle industry. He is a member of the Association for Consumer Research, and he is on the review board of the Journal of Marketing Education.

Dr. Verónica Martín Ruiz, Assistant Professor of Marketing, University of Massachusetts Amherst 

Verónica Martín Ruiz is an Assistant Professor of Marketing at the University of Massachusetts Amherst. Substantively, Verónica researches how cultural factors affect consumer and employee behaviors in service situations, triggered responses and potential interventions that can be used to redirect behavior. She conducts TCR research in multicultural marketplace wellbeing and DEI matters. Methodologically, she researches methodologies to enhance cross-cultural research. She has published in JPP&M and JACR, and she has presented her research at ACR, SCP, AMA, SPSP, and AMS. She holds a PhD in Marketing (minor in psychology) from the Ivy College of Business at Iowa State University (ISU).

Dr. Irem Yoruk, Assistant Professor of Marketing, California State University, Los Angeles, USA 

Dr. Irem Yoruk is an Assistant Professor of Marketing at the College of Business and Economics at California State University, Los Angeles. Dr. Yoruk’s primary area of research investigates the intersection between consumer decisions and wellbeing. She is also interested in researching sustainability, the impact of public policy on consumers’ choice, and multicultural and cross-cultural consumer behavior. Before joining the faculty at CSULA, she earned her Ph.D. at Wayne State University.

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