Consumer Empowerment and External Influence: Implications for Transformative Consumer Research and Social Marketing
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Location: Shilling Building, Room 0-04
Professor Thomas Anker,
Chair in Social Marketing,
University of Dundee School of Business
Professor Thomas Anker is Chair in Social Marketing at the University of Dundee School of Business. Thomas is elected board member and Vice Chair of the European Social Marketing Association. He has also been Associate Editor and Editor-in-Chief of the European Management Journal (2014-2018). His main research interests are in marketing for pro-social behaviour change and business ethics. He has published extensively on topics such as truth in marketing, consumer dominance, social marketing theory as well as social marketing and public health. His new research focuses on consumer autonomy and the preconditions of informed choice in the marketplace.
Dr. Ariadne Beatrice Kapetanaki,
Senior Lecturer in Marketing,
University of York, UK
Dr. Ariadne Beatrice Kapetanaki is Senior Lecturer in Marketing at the School for Business & Society, University of York, UK. Her research is interdisciplinary and focuses on social marketing, critical (social) marketing, consumer culture and vulnerable consumers, mainly in the context of food consumption, practices and policies. Her projects have received funding from the ESRC, the British Academy and the British Academy of Management. Ariadne’s work has appeared in journals such as The Lancet, Global Environmental Change, Journal of Marketing Management, Journal of Consumer Affairs, and Cambridge Journal of Education.
Dr. Nadina Luca,
Lecturer in Marketing,
University of York, UK
Dr. Nadina Luca is Lecturer in Marketing at the School for Business and Society, University of York, UK. She is Chair of the European Social Marketing Association. Her interdisciplinary research draws upon social marketing, community health, sociology and transformative consumer research and service scholarship. Research interests include health behaviour change, well-being, value co-creation, actor engagement and systems, food insecurity, participatory methods, and consumer vulnerability. Her research has been published in journals such as Journal of Public Policy and Marketing, Sociology of Health and Illness, Marketing Theory, Journal of Business Research, Journal of Marketing Management, and Journal of Health Communication.
Dr. Fiona Spotswood,
Senior Lecturer in Management,
University of Bristol, UK
Dr. Fiona Spotswood is Senior Lecturer in Management at the School of Management, University of Bristol, UK. Sheis a consumption scholar interested in the role of marketing in creating inclusive conditions for active leisure. She is a qualitative researcher, and her work has been published in Journal of Marketing Management, Sociology of Health and Illness, Journal of Social Marketing, European Journal of Marketing, Social Science and Medicine. She is academic chair of the 2022 World and European Social Marketing Conferences. She has recently co-edited a special issue in Journal of Marketing Management dedicated to Critical Social Marketing.