Cele Otnes is Research Professor and Professor Emerita of Business Administration (marketing area) in the Gies College of Business at the University of Illinois at Urbana-Champaign. She has published on heritage consumption, particularly with regard to the British Royal Family brand, as co-author with Pauline Maclaran of Royal Fever: The British Monarchy in Consumer Culture.  She co-chaired the Stigma and Consumption Track at TCR Session at Villanova University. This session resulted in the publication of “The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,” (Mirabito et al., 2016) in the Journal of Public Policy and Marketing. 

Pauline Maclaran is Professor of Marketing at Royal Holloway University, London. As editor of Marketing Theory, she has guided the publication of many articles that have a transformative focus, both within consumer behavior and within the field of marketing. She has explored heritage and consumption in contexts such as Glastonbury, and the British Royal Family brand,  as co-author with Cele Otnes of Royal Fever: The British Monarchy in Consumer Culture, particularly to understand the many layers of meaning that underpin such contexts.

​

​