Applied Neuroscience for Consumer Wellbeing: A Randomized Controlled Trial
To read the TCR 2023 extended description for 'Applied Neuroscience for Consumer Wellbeing: A Randomized Controlled Trial', click here.
Location: Bourne Building, Room 5-11A
Assistant professor in Marketing,
Florida Atlantic University
Gia Nardini is an assistant professor in Marketing at Florida Atlantic University. Gia’s research focuses on consumer wellbeing in the domains of consumption experiences and decision making. She explores the theoretical underpinnings of how and why consumers engage in experiences and make decisions. Her work has been published in academic journals, such as the Journal of Consumer Psychology, Journal of Public Policy and Marketing, and Journal of Business Research. She has participated in past TCR conferences and continues to work on transformative consumer research projects.
Chairman of the Marketing Department and Professor of Marketing,
University of Florida
Richard Lutz is the Chairman of the Marketing Department and the Peter D. Sealey Professor of Marketing at the University of Florida, where he has taught since 1982. He received his B.S., M.S. and Ph.D. in Marketing, all from the University of Illinois, Urbana-Champaign. He is a past president of the Association for Consumer Research and a past editor of the Journal of Consumer Research. He has authored over 100 articles and books, focusing primarily on consumer response to marketing communications. In 2018 he was named a Fellow of the Association for Consumer Research, and he currently serves as Special Guest Editor of JCR.
Associate professor of Marketing,
Head of the School of Marketing,
Oregon State University
Colleen Bee is an associate professor in Marketing and the Head of the School of Marketing, Analytics, and Design at Oregon State University. Colleen’s research examines consumer behavior in the contexts of experiential consumption and marketing communication with an interest in understanding how complex emotional experiences influence attitude change, decision making, and well-being. She is an Associate Editor at the Journal of Business Research and her research has been published in the Journal of Advertising, Journal of Business Research, and European Journal of Social Psychology. She is also a past participant of TCR 2021.