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Digital Exchange Compromises: Consumers, 
Organisations & the Iron Triangle

Location: Queen's Building, Room 171

Track Co-chairs

Track Members

Courtney Nations Azzari, Ph.D., Associate Professor of Marketing, University of North Florida.

Courtney Nations Azzari, Ph.D. is an Associate Professor of Marketing at University of North Florida. Through a TCR/TSR lens, her research centers around services marketing, rituals, and well-being. Dr. Azzari has examined funerary services, social services, healthcare, and natural disaster recovery. She elucidates how services can be inclusive, co-creative, responsive, and considerate of well-being issues. Her research is published in Journal of Service Research, Journal of Public Policy & Marketing, Journal of Services Marketing, Consumption Markets and Culture, Journal of Consumer Affairs, and Journal of Macromarketing. Dr. Azzari received the 2021 AMA Marketing and Society Special Interest Group Emerging Scholar Award.

Maureen Bourassa, Ph.D., Associate Professor of Marketing, Edwards School of Business, University of Saskatchewan.

Maureen Bourassa, Ph.D. is an Associate Professor of Marketing at the Edwards School of Business, University of Saskatchewan. Through her research, she tries to understand what respect means to people, why it matters in marketplace contexts, and what exactly people and organizations can do to build and convey respect. Bourassa’s other research focuses on stakeholder engagement: how do socially responsible organizations successfully engage stakeholders, especially around contentious and potentially adversarial topics. Her work has been published in the European Journal of Marketing, the Journal of Public Policy & Marketing, Science Communication, and others.

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