Simon Blyth is a Senior Lecturer in Marketing at the University of Bristol Business School. He researches brand purpose strategy and brand activism as well as marketing practitioner/academia boundaries and interactions. Simon obtained his PhD from the Southampton University. He then worked in consumer science and research, marketing and design innovation at Unilever and IDEO before returning to higher education. He has acted as a consultant to a variety of organisations (for-profit and not-for-profit). His latest publication is Adrian Flint and Simon Blyth (2021) Facilitating genuine community participation: Can development learn from design?, Development Studies Research, 8(1)

Olivier Sibai is a Lecturer at Birkbeck, University of London. Olivier completed his PhD at Aston University, Birmingham, and has held visiting scholar positions in HEC Paris, Bayes business school (formerly Cass), and EM Lyon.  His research interests revolve around social marketing and transformative consumer research, with a particular focus on market-related violence and brand activism. Olivier’s work has been published in the Journal of Public Policy and Marketing, Psychology & Marketing and Academic of Management Learning and Education. His work has been funded by the Wellcome Foundation and cited in the Conversation, the World Economic Forum, and Les Echos.

Mario Campana is a Lecturer in Marketing at the University of Bristol Business School. He obtained his PhD from Bayes Business School (formerly Cass). His research interests lie within consumer culture theory and look at three consumer research domains: (1) materiality, (2) equity, diversity, and inclusion, focusing LGBTQ+ themes, and (3) alternative modes of market exchange. His work has been published in internationally recognised journals such as the Journal of Management Studies, Journal of Public Policy and Marketing, Journal of Macromarketing, and International Journal of Consumer Studies. Part of his work has been funded by Innovate UK.