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Track 2 experiments with new ways to do team-based research toward fundamental transformation, furthering empirical work in key substantive areas that are already underway. These tracks involve teams of researchers who commit to work on this project over the

medium to longer term.

Track 2

2.1
Supply Chain Management at the Consumer Interface: Wellbeing Opportunities
& Challenges in the Last-Mile

2.2
Wisdom Interventions for Social Media Well-Being

2.3
Equity by Design: Envisioning an Inclusive and Adaptive Customer Journey

2.4
Exploring Psychographic Drivers of One’s Perceived Ethicality of Vaccine Mandates

2.5
Leveraging Marketing and Public Policy to Fight Misinformation

2.6
The Emancipatory Potential of Retailscapes: A Strategic Framework for Allyship with Stigmatized Consumers

2.7
Transformative Advertising Research: Addressing Social Inequalities in the Advertising Ecosystem

2.8
Digital Exchange Compromises:
Consumers, Organizations
& the Iron Triangle

2.9
The Effects of Dark Design on Children’s Digital
Well-Being

2.10
Growing Diversity and Inclusion-Engaged Marketing (DIEM) Research, Practice and Education for Consumer Well-Being

2.11
Citizen-Consumers as Anti-Poverty Agents

2.12
The New World of Philanthropy: How Changing Financial Behaviour, Public Policies, and COVID-19 Affect
Non-profit Fundraising
and Marketing

2.13
Consumers with Disabilities: Toward a Renewal of Theoretical and Methodological Approaches

2.14
The Role of Virtual Others in Motivating Women to Adopt and Attain Health Goals

2.15
Harnessing the Power of Strategic Philanthropy to Create Social Impact

2.16
From Surviving to Thriving: Conceptualizing & Measuring Consumer Mental Well-Being

2.17
Equitable and Regenerative Ecosystems of Work for Creative Stakeholders

2.18
Addressing Emerging Health Issues in Subsistence Marketplaces:The Challenge of Rising Obesity

2.19
Social Innovations for Bottom-Up Transformative Outcomes in Subsistence Communities

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